Bradford is one of seven cities from across the continent that will take part in the year long “We love eating” campaign that promotes eating healthier food and exercising more regularly over dieting.
The new scheme has an increased sense of urgency as latest statistics from the
NHS say that a quarter of England’s population are obese and numbers are rising.
Events took place to promote the launch in City Park and Oastler Market yesterday.
Cooking demonstrations, exercise routines and food giveaways were overseen by healthy living organisation HALE and Jamie’s Ministry of Food, who are helping to promote the campaign locally.
Environment officer for Bradford Council Pam Bhupal said it’s all about changing lifestyles
She said: “We want people to enjoy food, we’re not saying do this, don’t do this.
“It’s about enjoying yourself and doing it together as a family and a community.”
WATCH: Chef Andie Laidlaw gives a guide to making a healthy dish.
If you want to find out more about the project visit facebook.com/BradfordWeLoveEating