In 2009 Red Bull made the foray into German football taking over fifth division side SSV Markranstdt and started to make ways in football as were one of the first major energy drinks company to own a football club but bringing them up from the lower divisions rather than starting in the main leagues.
It was not long until they made there rise to the top as within 4 season they had made there way up tot he third division of the German football tier. In this season they spend barely any money with one big transfer in Dominik Kaiser from Hoffenheim for around 540 thousand euros . Yet if you look at the squad there are no players that are either with them now or was sold for a major profit.
If you look at the 2013/14 , where rthey gained promotion to bundesliga 2 , you can really see the qualioty of players go up with players such as Joshua Kimmich who they signed from VfB Stuggart for 450 k , Diego Demme from Paderborn for 315k and Yussuf Poulsen from Lyngby Bk for 1.4M .
If you look at these players trajectory and also market value Leipzig did some excellent business with Joshua Kimmich now being a mainstay and one of the most influential players ibn the Bayern Munich team , Leipzig would go on to sell him for 1.35M back to Stuttgart which in hindsight would be one of their biggest mistakes , as he his worth around 76M now , yet they did make profit off him.
If we fast forward to there promotion season to the Bundesliga the quality in players massively improves now this is due to there relationship with the Austrian Red Bull side Salzburg which basically acts as a feeder club . The players that they brought in that season are either still with the team or still playing in the Bundesliga such as Peter Gulacsi , who is there starting goalkeeper this season , where they signed him from Salzburg for 2.7M .
Marcel Sabitzer who played or them the entire season last year would also return from loan which boosted their promotion chances. . The one issue that was created was that in that season if you compare both promoted sides form Bundesliga 2 , Leipzig spent way much more money with the red bull side spending around 22.95M whereas SC Freiburg , the other promoted side , spent around 3.64M and still achieved promotion this shows the gulf in spending money and proves how they had such a quicks rise to the top.
Finally , the most recent season you can clearly see the growth of the club , the team got to a champions league final and finished 3rd in the league so how much did they spend and was it worth it?.
Lets look at the spending firstly , so they spent around 78M which is astounding considering how much they spent in the promotion winning season , was it worth it though? . Yes, they got to the Champions league semi final with the help of a couple of there new signings epically Christopher Nkunku from PSG for 11.70M and Angelino on loan from Manchester City which gave them the much needed depth they needed to compete. They would be giving 1.4M from the DFB Pokal , 76M from tv distribution rights and 12M for reaching the Champions League final.
Overall this team, has had a meteoric rise and I don’t see that changing anytime soon with them currently sat in 2nd in the league only 2 points behind the leaders . We will definitely see more of the Red Bull side so keep an eye out.